KAGAMI - "Time Machine" EP rollout
How we built a nostalgic world reminiscent of 90s Japanese City Pop, from scratch.
Client KAGAMI
Label Dontaku Records
Agency Fuki Collective
Assignment:
Create an immersive world for Kagami’s Time Machine. An EP Inspired by Japanese city pop from the 80s with a Daft Punk-esque twist.
Visualizer
Visualizer
We took inspiration from City Pop icon Tatsuro Yamashita’s iconic animated music video (link) and created a full 20-minute 8-bit visualizer, designed as a narrative journey through the album. It was released on YouTube, and clips were adapted for Spotify Canvases and stage visuals, enhancing the listening experience across platforms.
Live Session
Live Session
Realising their talent as producers also shined in their live performances, we decided to take this to the internet.
We hosted a FUKI x KAGAMI Live Session event in a cafe in Rotterdam. This turned into a series of short form content for KAGAMI and the launch of a new series, the “FUKI Live Sessions“.
Avatar
Avatar
Did you spot that? The KAGAMI blimp can be spotted throughout the visualizer. We chose to create a characterization of the Time Machine, imagining it as a blimp, and used it as a key element in the EP’s world.
Instagram/meta ads
Instagram/meta ads
See how the KAGAMI blimp came to life, in these meta ads we ran.
Results
Results
We built the foundation of their brand from the ground up, crafting not just a visual world, but a genuine connection with their audience. What started as an emerging project quickly became a recognizable identity, resonating across platforms:
2500%
Increase in monthly Spotify listeners
105K+
Accounts reached across platforms
2000+
New subscribers across platofrms
