ELECTRO-VOICE / EVIVA
This is how we shifted Electro-Voice from a B2B heavy brand into a youthful, authentic community brand for their new consumer focused speakers, the EVIVA's.
CLIENT Electro-Voice
CONTEXT
EVIVA offers an easy-to-use, portable introduction to Electro-Voice’s legendary sound with professional performance and great value. Its combination of quality and affordability makes it ideal for attracting new users without sacrificing sound or reliability.
NEW BUSINESS INQUIRIES
info@fukicollective.com
The main goal of this campaign was to show a real life scenario of the use of the EVIVA speaker.
— So we set up a Tiny-Desk-Like performance in a local bar, paired with unboxing, use case, and testimonial videos.
The result: a campaign that established the nature of the product placement. A raw & authentic jam session.
The result: a campaign that established the nature of the product placement. A raw & authentic jam session.