FUKI Live Sessions at Keile Cafe
FUKI collective brings together the much needed summer kickoff event at Keilecafe which resulted in one of their busiest nights of the year.
The concept
The FUKI Live Sessions is a concept where we invite several live bands to perform at our event. Aside from getting to perform in a brand new audience, we give them a promotional material including press pictures and live performance videos.
Branding & promotion
Brand design
The concept for the live session was to show the beauty hidden in the cracks of the rought port area that the keilewerf in rotterdam west is and give upcoming musicians a stage where they could shine, and give our community a live music experience they wouldn’t forget.
This manifestated itself in a visual identity that was rought and grimey around the edges then juxtaposted with a warm and invitedness coming closer.
In looking for a venue, we immediately knew that Keilecafe, situated in the midst of the before described port area of the keilewerf would be the perfect fit for our event. They were really excited to be a part of this.
Creator assets
As part of our six week promotional campaign, we did individual photo shoots with each artist.
These photos were then given to the artists as a tool for them to use for their own promotional material for other purposes.
Along with this, an interview which would be used for the youtube videos, but also for instagram carousell posts, introducing the artists to our audience.
The results
Youtube videos
The performances were all turned into 30 minute Live Session videos for our Youtube series.
Additionally, all of these videos were split up to be used for vertical content for instagram for the artists to show off their performances to their followers.
The unique setup allows the musician to show off their ability to perform live in a high quality video format.
We also cover DJ sets, in 1 hour videos.
“I absolutely loved seeing so many different creatives come together to throw a party. It was the perfect kickoff to summer, I’d definitely recommend checking out the next FUKI Live Session!” — Lotte, partygoer
For the numbers!
We crunched the numbers for you.
